From political debates to professional and familial disagreements - we all know the frustration of trying to change someone’s mind. From the classroom, to the boardroom, to the bully pulpit, or on social media, everyone wants to be heard. But according to renowned neuroscientist Tali Sharot, many of us are going about it the wrong way. We offer facts (the real ones); we point out faulty logic; we warn of dire consequences—but our words fly right out the window. In her new book, The Influential Minda: What the Brain Reveals About Our Power to Change Others, Tali shares her groundbreaking research in neuroscience, behavioral economics, and psychology to unveil the systematic mistakes we make when we attempt to change minds, why we make them, and strategies that have a greater chance of success. The premise is that by understanding how the brain works—the biology and psychology of how people think—we are more likely to influence others. As a result, we become better leaders, better parents, better managers, better teachers, and better communicators.
- Book Event for The Influential Mind
- Wednesday, October 4th at 7:30pm
- Powell's City of Books, 1005 West Burnside, Portland
For more information, visit Tali's website.