Running a small business is hard work. In a tough economy it can even be harder. You may have a great team. A solid idea. Strong will to succeed. But if you don't ask and then answer the right questions, your struggles may lead to failure. This book is filled with real-world advice and practical know-how, built on sound entrepreneurial principles, and is a must read for anyone "struggling" as they are running a business in a tough economy. The assessment tools are particularly helpful and pack a powerful punch of reality.