Can financial credit scores be used to predict personal behavior? Can Amazon.com decide which book a customer is likely to read next based on his or her toaster purchase? Can Target really tell when a woman is pregnant before she's even told her friends? The emerging science of "big data" means the answer is "yes" to all these questions. Viktor Mayer-Schonberger and Kenneth Cukier, authors of the new book Big Data, joined us to share how it's helping us live better, how it can threaten our freedoms and why it will change the way we see the world.
- Book Event for Big Data
- Friday, March 15, 7:30pm
- Powell's City of Books, 1005 W. Burnside, Portland
For more information, visit the author's book site.