Shawn: Athlete, model, musician and conduit of positive energy. Shawn Pereira has led a charmed life in many ways. Not only has he found success as a international male fashion model, his musical lifestyle concept, SUNROCK, is similarly off to a fantastic start. Shawn has never forgotten his first obligation: to help the world find it's smile. With that in mind, Shawn founded SUNROCK.
Shawn's mission: to create an "Empire In The Sun." If the past is prologue, then Shawn Pereira and SUNROCK will indeed make the world a better - and brighter - place. Born in Milton, FL, and raised in Southern California, Shawn appreciated early on the benefits of a vibrant lifestyle revolving around surf and sun. A natural athlete, Shawn lettered in four sports during high school, a trend of excellence he continued in college.
It wasn't long before Shawn's rugged good looks drew the attention of the fashion industry, and by his mid 20's he was traveling throughout America, Europe and the Caribbean, modeling for international ad campaigns. Among his clients, such companies as Tag Heuer Watches, Coca Cola, Miller Beer, Crystal Lite, and Ralph Lauren. He also graced the covers of magazines such as Men's Fitness and Verge. Even during those whirlwind years, Shawn made efforts to give something back, including organizing a Hollywood rooftop benefit to raise money for breast cancer research, shortly there after, He then began pursuing his other passion -- music -by writing songs and performing live. "There was one magical night in Jamaica while I was on a shoot, " he remembers. "I got on stage and found I loved performing."
He returned to Italy (his home at the time), and became a regular on the celebrated Italian club scene. Throughout the late 90's, Shawn continued to travel seeking the experience of life while holding on to his day job as an international fashion model. Meanwhile, out of the diversity of life, came the seeds of an even more ambitious idea: To fuse his passion for music with the healthy, sun-drenched lifestyle he lived and share it with the world. "This is about a movement" he said. " About making a unique contribution to life by harnessing two common forces I find synonymous with elevating the human spirit, music and sun ." His vision: SUNROCK-- a celebration of life through the power of music and the endless energy of sun. "I want to create a Mecca, or gathering place, uniting these elements and inspiring life. Anywhere you find the sun, you will find SUNROCK." With more irons in the fire than he can count, Shawn is building SUNROCK largely on the strength of his larger-than-life personality. But no matter how big the picture, it always comes back to his core belief. "Once you take the focus off yourself, " he notes, "and put it back in others enjoy the experience and luxury of life, the streams and rivers seem to flow your way. We all want to achieve the balance of work and play, that's success in my book." With SUNROCK on the rise, Shawn Pereira can be satisfied that he's finding success on his own terms, while leaving an illuminated trail of positive energy, expanding at the speed of light.
Sunrock is a Philosophy, Music Foundation, a Music Festival and a" R-evolution"under the sun.
Shawn wants to celebrate life, give back to schools and form music programs specifically for Autistic and special needs children. Shawn has been busy in 2010, expanding the Sunrock culture, working with Earl Lee and the Tallahassee Boy's Choir, part of Oprah's Angel Network,and co producing and attaching The Sunrock Music Foundation to Nick Loren's record release party in New York City with guest's including John Travolta, Chubby Checker, Tony Scott, Louis Guzman and hosted by Mark Steines of Entertainment Tonight. With the creation of Musik Skool and partnership with Neighborhood Rock School, among his 2011 projects, Shawn and Sunrock are shining brightly towards the future and the "Power Of M.E" (Music & Education).
2011 has proven to bring Shawn closer to the fullness of his light. With the amazing abilities of social media, Shawn's musical passions have found themselves energizing the airwaves in Latin America, where his song has been playing in heavy rotation on RCN Radio Brazil. On Oct 24th,2011, Shawn was featured on NBC for an interview and he performed his first single "I'm still loving you", which released on iTunes on his birthday, Oct 22. With a year shaping up to be his brightest yet, Shawn has become even more centered and focused on delivering his message - that together, through the power of music and the endless energy of the sun, we can elevate the quality of life for everyone.