Girff Lindell, Dean of the School of Business for Corban University newst book is Struggling With Your Business? 10 Questions to Consider Before Investing (A)nother Dime: The book addresses 10 issues can help a struggling small business in a tough economy.
o Your lifestyle - have you calculated the return of your emotional and relationship investments to keep the business going? Is it worth the risk?
o Your relationships - your family is impacted - If you are marked, you are now in a "career-dominated" marriage.
o His book provides assessment tools and a place to journal with tangible and practical ways to measure if you are ready to start a business, and if not what specifically you need to do to improve your chances of success.
KEY #1: Money - Do you know how much it costs to open the doors every day? Do you know when to fold them and when to hold them? Do you have a cash-flow budget?
KEY #2: Struggling business owners must watch carefully their body language, attitude and energy.
o Nurture a positive attitude
o Catch employee "being good" or "doing well" Focus on positive results
o Love your customers
KEY #3: Struggling business owners -must be able to communicate clearly in a competitive environment
o who your target customer is,
o what they need,
o what you offer,
o why it is so very special,
o how it is different from others in the same business