Allstate Wants You to "X theTXT"

Reality Rides.png
Reality Rides.png

Allstate’s Reality Rides simulator is making a stop here in Portland. They want to drive home dangers of distracted driving. Heather Cator with Allstate joined us to share some startling statistics: experts estimate more than 40,000 people died in car crashes in the U.S. in 2016, making it potentially the deadliest year on America’s roads since 2007 and a new study reports that more than half of all crashes are caused by phone-related distractions.

The Reality Rides simulator is a stationary vehicle with a virtual reality curved LED screen across the windshield, displaying animated scenarios drivers often encounter. Using the steering wheel, gas and brake pedals, operators try to navigate those situations while also attempting to text message, answer phone calls or use in-car technology like GPS. Afterward, participants receive “traffic citations” that highlight real infractions they’ve committed.

Along with the simulator, this year Reality Rides offers new features and enhanced technology, including touch-screen monitors that display distracted-driving facts and allow participants to take selfies to share on social media as GIFs. Also for the first time, Reality Rides will feature a virtual pledge wall displaying participants’ photos, as a demonstration of their support for Allstate’s X the TXT movement in which drivers pledge to not text behind the wheel. Participants may pledge to X the TXT at Reality Rides events, or by liking the X the TXT Facebook page.

  • Allstate's Reality Rides Simulator
  • Saturday, October 21 from 8:30 am – 2:00 pm
  • Portland Farmers Market
  • Portland State University
  • Near South Entrance, off of SW College & Park Ave.

For more information or to take the "X the TXT" pledge, visit the Allstate Facebook page.