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Breaking the Silence: The science behind kindness campaigns: Studies show they work


The Sugarlump kindness campaign is aiming to inspire 5,000 random acts of kindness while the kids are out of school this summer. (KATU Photo)
The Sugarlump kindness campaign is aiming to inspire 5,000 random acts of kindness while the kids are out of school this summer. (KATU Photo)
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