New Season Market plans to focus efforts on Pacific Northwest as CEO leaves company

New Seasons Market in Portland (KATU News photo)

PORTLAND, Ore. – Portland-based New Seasons Market announced Tuesday that CEO Wendy Collie is leaving the company.

The grocery store chain said they plan to make changes in their executive leadership structure and focus their efforts on the Pacific Northwest.

New Seasons said it will close its location in Sunnyvale, Calif. by the end of February and focus its growth in California through its sister company, New Leaf Community Markets.

Collie said the company is refocusing on its roots while enhancing a unique offering in a rapidly changing grocery industry.

“The board and I have made the decision to redirect resources to support our core business, fund improvements for existing stores and invest in developing programs and services that will best meet the changing needs of our customers and communities,” she said.

She said their executive leadership structure will be led by co-presidents Kristi McFarland, Officer and Forrest Hoffmaster.

Collie joined the company in 2012. Under her leadership, the company grew from 12 stores in the Portland metro area to 25 stores and two brands across three states.

“It is never easy to leave a company you love. I truly love the amazing people who are the very heart and soul of our company. I feel very confident that the company is in good hands with the team that I have built and with Kristi and Forrest at the helm,” Collie said.

The company is working to transfer employees from the Sunnyvale, Calif. location to other New Seasons Market or New Leaf Community Markets stores.

New Seasons is also canceling plans to open locations in San Francisco, Carmel, Calif. and Emeryville, Calif. as originally planned.

The money allocated to starting these locations will be redistributed to support other endeavors.

The company plans to continue growing New Leaf Community Markets on California’s Central Coast.

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